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Category: MARCH Resources
Page: 1 of 1
Number of Subcategories: 3
MARCH Resources Files: 0

The MARCH model is a behavioral change communication approach that promotes behavioral change in support of HIV prevention, treatment and positive living. This theoretical approach is built around two components to achieve behavioral change: Modeling and Reinforcement component.

The modeling component encourages behavior change by providing credible characters with whom the audience can relate to. The characters are shown adopting new positive behaviors over time using Print Serial Dramas (PSD) in the form of Cartoon and Photo Comic Books.. This approach as well encourages behavior change in the form of increased use of counseling and testing, prevention of mother-to-child transmission, antiretroviral treatment and other services.

The reinforcement component enhances the effectiveness of the entertainment-education comic book through reflection, discussion, and other community level activities.

The MARCH Project is an innovative way of conveying the ABC (abstinence, be faithful, use condoms) HIV preventive messages through entertainment education and peer-to-peer learning to bring about behavior change among the police force and their families. MARCH promotes behaviors that reduce the risk of HIV infection, such as faithfulness, condom use and early detection and treatment of sexually transmitted infections (STIs) to name a few, by using role models to demonstrate positive behavior change and reinforcement of the behaviors through activities such as peer discussion.

The MARCH project has three implementing partners, the National Defense Forces of Ethiopia (NDFE), the Federal Police Commission and the Addis Ababa University (AAU).

Addis Ababa University MARCH Project Files: 30
“LIFE 101, the journey” is photo based print serial drama that encourages behavior change among Addis Ababa University students. Its purpose is to model behavior change using fictional characters, who are at risk of HIV and its impact, as they go through the day to day life of university students.
Federal Police MARCH Project Files: 30

Tewerwari Kewakebt (The Shooting Stars) follows the lives of four characters:

Inspector Kinfe; a loving husband and father of two, Kinfe is a dedicated worker, respected officer and good friend. Alas, this seemingly perfect man has one flaw: he considers occasional cheating his right as a man. Circumstances will, however, prove him wrong and convince him that faithfulness is the higher path to follow.

Chief Sergeant Ali; a 29-year-old heartthrob who owes his luck with the ladies to his upbringing. An only child, he grew up showered with the love of his single mother and all the other women in his community. His happy-go-lucky, adventurous nature effortlessly leads him into the open arms of willing women – and trouble. We will witness his struggle to change his way of life and become a role model for positive living.

Constable Tigist: a pretty, feisty 23-year-old who, despite her mother’s pleas, joined the force. Tigist idolizes her late father, a policeman who was killed while on duty. Able, outspoken and a go-getter, it is her destiny to excel in the force. Always one of the guys, she’s convinced that she knows them well enough never to fall for their smooth talk. Unfortunately, life has other plans for her. Her story shows us how one mistake tests her courage to the limits as she battles to forge a healthy family life.

Constable Yonas; a handsome 19-year-old recruit, excels in the training field and lives by the motto, “why buy a book when one can join the library?” He’s a bit of a player when it comes to women. Over the next year, we see how life’s lessons change his attitudes to relationships in general, and STIs and condom use in particular.

Combining humor, action and gripping drama, the 52 edition comic book will enable officers within Ethiopia’s Federal Police to better understand the risks they face from HIV and develop strategies that will keep them safer.

NDFE MARCH Project Files: 27

The Black Tigers comic book series is an initiative to encourage behavior change among the armed forces in Ethiopia to prevent the transmission of HIV. The four main characters are:

Captain Damtew Ashenafi is a heroic leader who is respected by both his superiors and the men he commands. He is a good husband and father of two, but his past comes back to haunt him when he learns that a woman he had an affair with has died of AIDS. With the support of his wife, Aster, he bravely faces the HIV illness.

Corporal Fikru Ayele is charming and handsome and happily married to his beautiful wife, Meskerem, with whom he has one child. Although he loves his wife, he sometimes has sexual encounters with other women while he is away from home with the battalion. Eventually, he will be forced to overcome temptation and be faithful in order to save his marriage.

Sergeant Teshome Worku and his wife Tirunesh. The sergeant is an arrogant and cynical womanizer. He sees winning over women as a challenging and exciting game that he must win in order to collect them as trophies. His has two children and another one on the way with his loving wife Tirunesh, who pays for her husband’s sins by caring for her sick husband and attempting to prevent her unborn child from being infected with HIV.

Private Jemal Hussein is an innocent new recruit who is a dedicated young man with a vision. He joined the military hoping to help his family and provide a good life for his fiancé, Bedria. Unfortunately, he will need to battle peer pressure and other challenges to survive not only on the battlefield, but in protecting himself against HIV.

The Black Tigers is a 26-issue comic book series that uses drama, humor, and tragedy to highlight the challenges of HIV and AIDS facing Ethiopian servicemen.

No files available yet for this category!

dagu_promo_bottom Dagu Addis, an entertaining radio program that portrays the challenges young people face in practicing healthy behaviors.
You can tune into Sheger FM 102.1 on Saturdays at 8:30 PM and Tuesdays at 7:30 PM(Repeat). You can also download and or listen to recent episodes from our website.
Fitun Warmline Fitun Warmline is a toll-free telephone information service devoted to answering questions from health care professionals about HIV/AIDS care and treatment.


CALL 932 or submit your inqueries online!

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