Author:

Neill McKee
Jane T. Bertrand
Antje Becker-Benton

Date of publication:

2004

Published by:

Sage Publication India Pvt Ltd
B-42, Panchsheel Enclave
New Delhi 110 017

ARC Catalog Number:

HY5.M33

Description:

The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. Despite this, the numbers of those infected grows at an alarming pace even as efforts to devise appropriate measures to stem the tide of the epidemic continue unabated.

According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues.

Organized in a user-friendly manner and supported by case studies, which illustrate the concepts and show how strategic communication has been employed in different developing countries, this book is an excellent tool designed for direct application in training and in designing communication programs. It will be of considerable use to students of public health and communication for development, while being of immense practical value to all those engaged in the fight against the AIDS epidemic.