Getting the Message Across: The Mass Media and the Response to AIDS


 
 
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Publisher:

Joint United Nations Programme on HIV/AIDS (UNAIDS)

Date of Publication:

2005

ARC Catalog Number:

N/A

Description:

This report examines in detail some successful media initiatives in the Republic of South Africa. It describes the processes by which original ideas for using the mass media to address HIV have been put in to practice. It is hoped that these lessons of experience will be useful to all those who wish to undertake similar projects.