Author:

John P. Elder

Date of publication:

2001

Published by:

Sage Publications, Inc

ARC Catalog Number:

HB1.E4

Description:

Behavior Change & Public Health in the Developing World

Behavior change & public health in the developing world emphasizes behavior change programs for the prevention and control of the world’s biggest killers: malnutrition, respiratory infection, diarrhea, vaccine-preventable diseases, wasteful fertility, HIV/AIDS, and tobacco use. These programs are linked to theories and models that most typically frame them: health communications and social marketing, learning theory, media advocacy, and community self-control. Descriptions of programs and related literature presented in the book were selected for how well they represent the application of the theory to a specific health or disease target.