Author:

Arvind Singhal
Michael J. Cody
Everett M. Rogers
Miguel Sabido

Date of publication:

2004

Published by:

Lawrence Erlbaum Associates

ARC Catalog Number:

HY6.5.S51

Description:

Entertainment-Education and Social Change
History, Research, and Practice

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its application in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.